Emotionally-engaging visual strategies
For small business
I am your one-stop for first-class design. Including branding, mobile-optimized websites and any printed thing imaginable.
For ad agencies
I provide senior level art direction and design on an offsite, freelance basis.
For your event
Documentary-style photography capturing the best moments of your big day.
Select logo designs
This artisanal knitwear label needed a brand identity that was as refined and timeless as the pieces in its collection. In addition to a wordmark, a monogram was developed to visually punctuate areas of the company’s website and print materials.
A “martini shot” is film industry slang for the final take of a scene. A “MacGuffin” — a term popularized by Hitchcock — is a plot device that has little relevance to the rest of the story. A Martini MacGuffin is an independent film production company.
A symbol and wordmark combo for this loyalty and gift card system facilitator.
This luxury wristwatch distributor received an appropriately understated clock-like oval to accompany their wordmark.
Authentic, documentary-style images
[ Specializing in cultural happenings & corporate parties ]
As your fly-on-the-wall for hire, I keep a low profile during your event to ensure that spontaneous and genuine moments are recorded. Instead of using a flash, I capture the inherent light and ambience of your location from a spirited point-of-view.
What to expect
- a courteous and professional presence while on location
- captivating photojournalistic images
- delivery of high resolution files after the event
What not to expect
Portraits or group shots. As documentary image making is my passion, I don’t offer staged photos. Which is not to say that they cannot be done well (they certainly can). And if you need them in addition to candid photos, then it might be advisable to have two photographers on site. With my economical daily rate, you might be surprised to find that a two-photographer hire is within your budget.
I offer half- and full-day rates. Please contact me with the details of your event for further info.
For over two decades, I have created visual solutions for a vast array of clients — from indie musicians to international brands — and have worked with some of the foremost ad agencies in Canada.
Regardless of the size of your business, I always bring a wholehearted approach to each project, offering strategic ideation and outstanding visuals that cut through.
I studied at Parsons School of Design in Manhattan, and subsequently majored in Graphic Design at OCAD University in Toronto, graduating with AOCAD designation.
Clients across Canada and beyond are encouraged to contact me regarding potential website, graphic design, and creative Photoshop projects. Working from my studio in Southern Ontario, I offer the same unwavering dedication and attention-to-detail no matter where you are located.
My creative specialties
Mobile-first website design
The stats are in, and the future has arrived: mobile internet usage now accounts for 56% of the time Canadians spend online.* So, it is essential that your website not only functions, but excites your audience — no matter what device they surf on.
I create modern websites that amplify your brand, and seamlessly transition from smartphone to tablet to laptop. With an emphasis on inspiring, sales-driven user experiences, I build sites that effortlessly scale alongside the growth of your business.
*Source: Comscore, October 19, 2015.
Brochures, newsletters, direct mail, stationary, catalogues, CD packaging, book covers, gift cards, postcards, posters, buttons, print advertising… Okay, you get the idea. I have designed more than a few items in my career.
Let me show you how my advertising and design experience can elevate your business’ visual presentation. In any medium.
Offsite freelance art direction for ad agencies
Whether your studio needs an AD to help roll out a brand’s new platform, or simply to get you past a crushing deadline, I’m ready to dive in.